AYAM Creation answers to a calling that is equitable, ecological, philosophical, cultural, humanitarian, holistic and artistic. What inspires us: unity, openness, respect, the fantastic, ease, opposites. Inspire us also: cultures, native american spirituality, simplicity, colors, authenticity. Finally, but especially and most importantly: the will to express truth and beauty in a way that is just and fair. Also, our marketing approach distinguishes itself as a conscious one by positioning ourselves against hyper sexualisation of women. We also are against the cults of youthfulness and thinness. As you can acknowledge, we are here not only to sell a product, but first of all to communicate a message.